Come with me on a journey for a moment…
Think back to your travels within Canada over the past while, whether in the West or the East.
Reminisce about each city, town or attraction you visited.
Do you remember the foods you ate while you were travelling? Do you remember your favourite tastes and flavours? Were there any foods that you ate that were distinctly amazing?
Would any of those flavours be awesome on a potato chip?!
If so, you’re in luck!
Lay’s, Canada’s favourite potato chip brand, recently announced the return of the Lay’s Do Us a Flavour contest (#DoUsAFlavourCanada). From now until April 22, consumers can submit ideas for the next great potato chip flavour at Lays.ca/Flavour for a chance to win $50,000 plus one per cent of their flavour’s future sales after the voting period ends.
When I told my oldest teen daughter about this contest, she rattled off numerous flavours she thinks would be perfect. I did NOT agree and I won’t share them here, just in case hahaha! Crazy teenagers!
This year’s contest is a lil different because Lay’s is hoping to capture regions of flavour this time around. I love a lil friendly competition, so I’m hoping folks in Western Canada step up their flavour game! Past Canadian winners include Jalapeño Mac N’ Cheese on Lay’s Wavy by Randall Litman in 2014 and Maple Moose on Lay’s Original by Tyler LeFrense in 2013.
When I think of the places I’ve eaten in my travels across Canada, I already have 5 really good flavour profiles I know would be a hit! I’d really be interested in a wine flavoured chip, just sayin! C’mon, there are lots of vineyards in the Ontario region! No?!
Heck, Winnipeg alone boasts some of the most tantalizing food in the country, so I am optimistic that the folks at Lay’s will have their hands full picking a winner!
In celebration of the nation’s favourite foods and the places that remind us of our yummiest flavour experiences, the Lay’s brand is asking fans to embrace the Tastes of Canada and be inspired by a Canadian region – Western Canada, Ontario, Quebec or Atlantic Canada.
How To Enter
- Until April 22, 2015 fans can submit their flavour ideas at Lays.ca/Flavour, by texting the word FLAVOUR to 101010 or by mail.
- To submit a flavour idea, fans will be asked to provide a flavour name, up to three ingredients, a chip style (Original, Wavy and/or Kettle Cooked), a flavour inspiration (140 characters max) and the Canadian region that inspired their submission.
Is your mind already overflowing with ideas? Don’t wait! Submit it now!
Not only is the theme new this year but there’s also a fun “social” component. Lay’s is rewarding fans with personalized, sharable videos featuring their flavours. Videos will be customized based on the name, ingredients and region of inspiration.
Fans can also have fun with the microsite’s Flavour Showdown, a fun way to see flavours that have been submitted by Canadians from coast-to-coast and declaring which ones 2 you’d like to eat.
Canadians can select the flavour they like best and click on an I’d Eat That! button. Flavour submissions can also be shared on Facebook, Twitter, Pinterest, Tumblr, Google+ and Instagram (mobile). Get your peeps cheerleadin for ya!
Still need some motivation? Ok, ok, how about a few cool items to get those creative juices flowing?
Win a Lay’s DoUsAFlavourCanada Prize Pack!
It’s valued at $100 and includes the following items:
- MEC Field Requisite Bag
- $25 MEC gift card to inspire your flavour adventures
- A bag of Lay’s Original Classic
- Lonely Planet Canada book
- Canadian flag luggage tag
If that doesn’t get you going, I don’t know what will!
In your honest opinion, what region boasts the best chances of winning this year and why?