A couple of weeks ago, a new format of grocery shopping called Sobeys Extra arrived in Winnipeg. Not only does this new store offer a different shopping experience, it also offers an environment of fresher food options and educational opportunities.
First impressions walking through the door? Wow! It’s “extra” in size alone never-mind all of the various features.
Cleanliness and fully stocked shelves were welcoming characteristics as I meandered through the various departments.
Insert caveat here: It was Grand Opening weekend when I attended so I knew it would be shiny and new throughout; however, I have to say, the Sobeys in my own neighbourhood (Sage Creek) has been open almost a year and is just as clean as when it opened!
Words alone won’t help you to grasp all of my observations that day, so how about I share with you some of the pictures I took on my visit?
Fresh market with a living wall of greens and unique discoveries.
CHEESE & DELI
Huge cheese department with Canadian and specialty cheeses. Massive olive bar!
SUSHI/NOODLE & RICE
Hand rolled daily by the in-store Sushi chef
Delectable showcase of cakes, cupcakes and treats
MEAT & SEAFOOD
Lots of variety from the fresh marinated meat or fresh seafood counter.
Wide range of bulk snacks, ethnic cuisine options, and large visually appealing displays of new products.
There are 3 areas in this store that are my personal favourites, but let me share a couple of honourable mentions first:
- The floral department was very enticing, it is huge, bright and inviting!
- The Pet department made me want to run out and buy a pet. So many options!
1 – NATURAL SOURCE
Folks, this is one of the biggest natural, organic, conscious sections I’ve ever seen in a traditional grocery store (other than a standalone health food store). I seriously needed a ladder and a wide angle lens to capture it all. Typically most stores only dedicate one aisle to a few gluten free or organic products, so this section was my absolute favourite!
2 – WELLBEING AREA AND COUNSELLOR
There is an in-store wellbeing counsellor who gives shoppers advice on health related issues such as fatigue, managing cholesterol, living with diabetes, how to create a sodium-free diet and much more!
3 – COMMUNITY ROOM
This is the one feature I really wish was at my neighbourhood Sobeys. I met Sydney the coordinator who advised that there would be many great events coming soon, such as cooking classes. It’s not only where the Executive In-Store Chef will have cooking demonstrations in the gourmet kitchen, it also has plenty of room and seating for meetings, special events and celebrations. As an example, you could book your child’s next birthday party there! In addition to making their own pizza or ice cream sundae, the birthday child gets a delicious birthday cake and refreshments are provided, plus, everyone gets a treat bag to take home! Isn’t that wonderful? They take care of all of the details and the clean up!
Who doesn’t love a giveaway, especially one that involves groceries?
This one’s just for my Winnipeg peeps though!
One winner will receive a $50 Sobeys gift card. Enter below!