#DoUsAFlavourCanada and Submit Your Ideas!

#DoUsAFlavourCanada contest

Come with me on a journey for a moment…

Think back to your travels within Canada over the past while, whether in the West or the East.

Reminisce about each city, town or attraction you visited.

Do you remember the foods you ate while you were travelling? Do you remember your favourite tastes and flavours? Were there any foods that you ate that were distinctly amazing?


Would any of those flavours be awesome on a potato chip?!

If so, you’re in luck!

Lays DoUsAFlavour ogo

Lay’s, Canada’s favourite potato chip brand, recently announced the return of the Lay’s Do Us a Flavour contest (#DoUsAFlavourCanada). From now until April 22, consumers can submit ideas for the next great potato chip flavour at Lays.ca/Flavour for a chance to win $50,000 plus one per cent of their flavour’s future sales after the voting period ends.

When I told my oldest teen daughter about this contest, she rattled off numerous flavours she thinks would be perfect. I did NOT agree and I won’t share them here, just in case hahaha! Crazy teenagers!

This year’s contest is a lil different because Lay’s is hoping to capture regions of flavour this time around. I love a lil friendly competition, so I’m hoping folks in Western Canada step up their flavour game! Past Canadian winners include Jalapeño Mac N’ Cheese on Lay’s Wavy by Randall Litman in 2014 and Maple Moose on Lay’s Original by Tyler LeFrense in 2013.

When I think of the places I’ve eaten in my travels across Canada, I already have 5 really good flavour profiles I know would be a hit! I’d really be interested in a wine flavoured chip, just sayin! C’mon, there are lots of vineyards in the Ontario region! No?!

Heck, Winnipeg alone boasts some of the most tantalizing food in the country, so I am optimistic that the folks at Lay’s will have their hands full picking a winner!

In celebration of the nation’s favourite foods and the places that remind us of our yummiest flavour experiences, the Lay’s brand is asking fans to embrace the Tastes of Canada and be inspired by a Canadian region – Western Canada, Ontario, Quebec or Atlantic Canada.

How To Enter

  • Until April 22, 2015 fans can submit their flavour ideas at Lays.ca/Flavour, by texting the word FLAVOUR to 101010 or by mail.
  • To submit a flavour idea, fans will be asked to provide a flavour name, up to three ingredients, a chip style (Original, Wavy and/or Kettle Cooked), a flavour inspiration (140 characters max) and the Canadian region that inspired their submission. 

Is your mind already overflowing with ideas? Don’t wait! Submit it now!

Not only is the theme new this year but there’s also a fun “social” component. Lay’s is rewarding fans with personalized, sharable videos featuring their flavours. Videos will be customized based on the name, ingredients and region of inspiration.

Fans can also have fun with the microsite’s Flavour Showdown, a fun way to see flavours that have been submitted by Canadians from coast-to-coast and declaring which ones 2 you’d like to eat.

Canadians can select the flavour they like best and click on an I’d Eat That! button. Flavour submissions can also be shared on Facebook, Twitter, Pinterest, Tumblr, Google+ and Instagram (mobile). Get your peeps cheerleadin for ya!

Still need some motivation? Ok, ok, how about a few cool items to get those creative juices flowing?


Win a Lay’s DoUsAFlavourCanada Prize Pack!

#DoUsAFlavourCanada contest
Prize Pack (missing from photo: $25 MEC gift card)

It’s valued at $100 and includes the following items:

  • MEC Field Requisite Bag
  • $25 MEC gift card to inspire your flavour adventures
  • A bag of Lay’s Original Classic
  • Lonely Planet Canada book
  • Canadian flag luggage tag

If that doesn’t get you going, I don’t know what will!


In your honest opinion, what region boasts the best chances of winning this year and why?



  1. loucheryl
    May 13, 2015 / 6:54 pm

    I always look forward to seeing what flavours people have come up with for Lays. I love sampling all of them. 🙂

  2. Brenda Lacourciere
    March 31, 2015 / 4:23 am

    I think Ontario will win because we have one of the biggest populations out of all the provinces.

  3. Silvia D
    March 30, 2015 / 12:39 pm

    i think Ontario because it has the high population.

  4. Doris Calvert
    March 25, 2015 / 9:26 pm

    I am from the prairies but think Ontario will win, larger population so more entries

  5. aarone mawdsley
    March 23, 2015 / 9:39 pm

    the west coast does BC because we have great taste

  6. Janet P.
    March 23, 2015 / 7:16 pm

    I think Quebec may have the best chance due to its original flavours you can find-maple, poutine, and butter tarts to name a few.

  7. M. Archambeau
    March 22, 2015 / 9:48 pm

    The west attracts people from all over Canada and new immigrants from around the world. That’s a lot of flavor profiles to choose from, so the west should take it!

  8. Susan J.
    March 22, 2015 / 7:51 pm

    I’m hoping for the West which has many regions and the Pacific Ocean for inspirations

  9. Susan Patterson
    March 22, 2015 / 6:15 pm

    I think that the West is going to win because we have hit hard times with the oil slump and we deserve some good luck for a change. When the tough times come, the West buckles up and delivers!

  10. kevin snyder
    March 22, 2015 / 3:59 pm

    I think the prairies will have the winner

  11. Sherry K
    March 22, 2015 / 1:41 pm

    I like southern Ontario because we have so many different kinds of food to eat here – we will have great ideas.

  12. Dwayne Taylor
    March 22, 2015 / 12:31 pm

    Ontario, just because of the size and population base.

  13. lisa bolduc
    March 21, 2015 / 9:03 am

    Am gonna say ontario cause I am from here. I have some really go ideas for this year’s flavor

  14. JaimeeM
    March 19, 2015 / 2:57 pm

    I think Ontario has the most likely chances of winning, such a huge population compared to the other provinces.

  15. Jeannie
    March 18, 2015 / 4:40 pm

    I’m going to have to say Ontario because of it’s size and because of the different ethnic groups in Ontario. They will probably come up with so many different flavours based on different cultures.

  16. lynn clayton
    March 18, 2015 / 11:46 am


  17. lynn clayton
    March 18, 2015 / 11:43 am


  18. lynn clayton
    March 18, 2015 / 11:35 am


  19. David Gibb
    March 17, 2015 / 8:30 pm

    Ontario is going to win

  20. ginette4
    March 17, 2015 / 8:19 pm

    I believe Ontario is going to win, we have amazing restaurants, chefs and great foodies in this province

  21. maria
    March 16, 2015 / 11:17 pm

    I will say Quebec. They have poutine and maple syrup. Even if you combined those 2 you would get something sweet and savoury that a lot of ppl would enjoy.

  22. Jodi Mitrovic
    March 16, 2015 / 12:07 pm

    I think Ontario has the best chance of winning because we have great tastes, local foods and ideas!

  23. Erika E
    March 16, 2015 / 9:34 am

    I think Ontario has the best chance. There are lots of people with good ideas coming out of that region.

  24. Brenda Penton
    March 15, 2015 / 7:48 pm

    I think it would be Ontario. I’ve seen a lot of entries from this area, and a lot of great flavours. I think Ontario is probably the most culturally diverse province also so that would inspire a lot of flavours.

  25. Nicole Jubleew
    March 15, 2015 / 7:00 pm

    I think Ontario has the best chance of winning since we have some awesome local products that will work well as yummy chip flavours.

  26. Tina L.
    March 15, 2015 / 6:33 pm

    Ontario because they have a larger population so they have a higher odds.

  27. Lee-Ann
    March 14, 2015 / 11:11 am

    I am thinking Alberta as the best recipe will ultimately come from there…because it’s going to be mine!

  28. andrea amy
    March 13, 2015 / 3:10 pm

    probably ontario because they have the largest population so there is just a greater chance for them, not because they have better flavours, just better numbers

  29. Jenn
    March 13, 2015 / 2:18 am

    I am thinking Ontario will win because they are so diverse and are always coming up with great food ideas.

  30. Rebby
    March 13, 2015 / 1:12 am

    I think Quebec has the best chances of winning!! They have Maple Syrup, poutine, LaFluers hotdogs and tourtiere!

  31. Patricia
    March 12, 2015 / 9:34 pm

    I think BC would win because they have amazing local foods, so much choice!

  32. stacy k
    March 12, 2015 / 1:14 pm

    i think someone from Ontario would win- they have the population and seem to win everything lol

  33. stacy k
    March 12, 2015 / 1:12 pm

    Ontario- they have the population and win everything lol

  34. suzi
    March 11, 2015 / 8:38 pm

    I’m thinking Ontario because we have the highest population BUT if they pro-rate based on population then I think that Nova Scotia or Newfoundland have a real shot because Easterners are so supportive of each other!

  35. janice Lynds
    March 11, 2015 / 6:04 pm

    I feel Western Canada will win as there is such diversity in all of these provinces.

  36. Treen Goodwin
    March 11, 2015 / 4:14 pm

    I think Atlantic Canada will with all the great ideas and seafood to use for an example i did creamed lobster on Mash , sounds yummy to me 🙂

  37. Judy Cowan
    March 11, 2015 / 3:39 pm

    I would have to say someone in Ontario because that is where I live and I would like to think that we have some really good food and some great ideas for new chip flavours!

  38. nicolthepickle
    March 11, 2015 / 1:41 pm

    I think Atlantic Canada. They have such good flavours and cooks here. I can see fish and maple…not together.

  39. Jenny
    March 11, 2015 / 8:49 am

    Someone in Ontario due to the population

  40. Nicole B
    March 11, 2015 / 8:34 am

    I’d say Ontario has the best chance because it has such a mix of cultures and culinary influences here.

  41. Amy C
    March 11, 2015 / 1:29 am

    Somebody from Ontario has the best chance of winning because their is so many more people in Ontario.

  42. Tracy D
    March 10, 2015 / 10:54 pm

    I think it will be ontario, a large and diverse population.

  43. Angela Mitchell
    March 10, 2015 / 10:38 pm

    I’ll have to say the Western Region. There is such variety to choose from!

  44. Josh S
    March 10, 2015 / 10:26 pm

    The West! I have to root for my home territory!

  45. Belinda McNabb
    March 10, 2015 / 9:12 pm

    I think it will be Ontario. There is such a diversity of people and cuisines to spice things up and keep them interesting

  46. heidi c.
    March 10, 2015 / 8:57 pm

    I suspect Ontario will win but maybe our little Atlantic provinces may sneak out ahead :).

  47. Karla Sceviour
    March 10, 2015 / 8:36 pm

    I am going to say the Atlantic will win. A lot of great unique ideas and flavor combinations come from the Atlantic provinces.

  48. stacey h
    March 10, 2015 / 7:46 pm

    probably quebec, they have unique flavour combos. i am partial to winnipeg though, let the prairies win!

  49. March 10, 2015 / 7:02 pm

    I think Western Canada. Specifically Winnipeg. We have the most resteraunts per capita in Canada…need I say more. We know how to cook and eat. We have great Festivals year round that also inspire our creativity.

  50. Lisa
    March 10, 2015 / 6:24 pm

    This is hard but I think Ontario is going to win this year because they have a lot of resources (such a beavers, maple, fresh corn, etc… ) to create many different dishes

  51. Karry Knisley
    March 10, 2015 / 6:02 pm

    I believe Quebec has a good chance of winning. They have so many unique food items that would make awesome chip flavors

  52. Rhonda W G.
    March 10, 2015 / 5:04 pm

    That s a hard one but I’d say Ontario…We are deverse and I can think of a few good options with the sweetness of maple syrup.

  53. lori3kids
    March 10, 2015 / 4:45 pm

    Probably Quebec has the best chance of winning… they have great flavour combos.

  54. janice Cournoyer
    March 10, 2015 / 4:29 pm

    I would have to say Pâté Chinois in Quebec City, but Beaver Tails are a close second.

  55. Florence C
    March 10, 2015 / 4:23 pm

    I think Atlantic Canada. Maybe calamari, scallop, lobster, crab or shrimp with a butter garlic flavour.

  56. Jonnie
    March 10, 2015 / 4:11 pm

    I think Quebec has the best chance purely based on poutine!

  57. jan
    March 10, 2015 / 4:02 pm

    The Western Region should step up it up with more seafood inspired from the coast or meat/game from the interior region.

  58. anna key
    March 10, 2015 / 3:54 pm

    I think that Quebec will win because of all the unique dishes they have there that would make a great chip!

  59. Melissa
    March 10, 2015 / 3:53 pm

    Oh and yes, I’d say Ontario!! When one person is bringing their A game, another is AAA’n!!!

  60. Melissa
    March 10, 2015 / 3:51 pm

    Love me some Lays!!!! And giveaways are awesome too!!

  61. ivy pluchinsky
    March 10, 2015 / 3:37 pm

    I am guessing Atlantic Canada, they really do have some good food there, lots of seafood options.

  62. March 10, 2015 / 2:38 pm

    Im thinking Ontario! For the simple fact that the population is higher. But dont count the Atlantic side out! The fisherman will come up with some unusual flavours!

  63. Toby
    March 10, 2015 / 2:37 pm

    Ontario! So much hustle and bustle, they have to keep finding new tastes for restaurant dishes to keep things exciting! I say the winning flavor will come from there!

  64. kelly young
    March 10, 2015 / 2:31 pm

    i think ontario some good food there

  65. Dream24
    March 10, 2015 / 2:27 pm

    I’m thinking Atlantic Canada because they have such awesome seafood varieties, plus I’m partial to all the East coast food (mmmm mussels and lobsters). Oooo maybe clam bake chips!

  66. March 10, 2015 / 2:26 pm

    Quebec! We try to emulate Quebec’s many specialties [of course, the most notable would be poutine!] all over the country… I bet there are some hidden gems many of us prairie folk don’t even know about ;).

  67. joy
    March 10, 2015 / 2:22 pm

    Atlantic Canada has a great chance of winning as they have so many varied and distinct flavours! Cod tongue perhaps? Or Clam Strips? Or Lobster Bisque? So many yummy tastes from the East coast!

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