Come with me on a journey for a moment…
Think back to your travels within Canada over the past while, whether in the West or the East.
Reminisce about each city, town or attraction you visited.
Do you remember the foods you ate while you were travelling? Do you remember your favourite tastes and flavours? Were there any foods that you ate that were distinctly amazing?
Would any of those flavours be awesome on a potato chip?!
If so, you’re in luck!
Lay’s, Canada’s favourite potato chip brand, recently announced the return of the Lay’s Do Us a Flavour contest (#DoUsAFlavourCanada). From now until April 22, consumers can submit ideas for the next great potato chip flavour at Lays.ca/Flavour for a chance to win $50,000 plus one per cent of their flavour’s future sales after the voting period ends.
When I told my oldest teen daughter about this contest, she rattled off numerous flavours she thinks would be perfect. I did NOT agree and I won’t share them here, just in case hahaha! Crazy teenagers!
This year’s contest is a lil different because Lay’s is hoping to capture regions of flavour this time around. I love a lil friendly competition, so I’m hoping folks in Western Canada step up their flavour game! Past Canadian winners include Jalapeño Mac N’ Cheese on Lay’s Wavy by Randall Litman in 2014 and Maple Moose on Lay’s Original by Tyler LeFrense in 2013.
When I think of the places I’ve eaten in my travels across Canada, I already have 5 really good flavour profiles I know would be a hit! I’d really be interested in a wine flavoured chip, just sayin! C’mon, there are lots of vineyards in the Ontario region! No?!
Heck, Winnipeg alone boasts some of the most tantalizing food in the country, so I am optimistic that the folks at Lay’s will have their hands full picking a winner!
In celebration of the nation’s favourite foods and the places that remind us of our yummiest flavour experiences, the Lay’s brand is asking fans to embrace the Tastes of Canada and be inspired by a Canadian region – Western Canada, Ontario, Quebec or Atlantic Canada.
How To Enter
- Until April 22, 2015 fans can submit their flavour ideas at Lays.ca/Flavour, by texting the word FLAVOUR to 101010 or by mail.
- To submit a flavour idea, fans will be asked to provide a flavour name, up to three ingredients, a chip style (Original, Wavy and/or Kettle Cooked), a flavour inspiration (140 characters max) and the Canadian region that inspired their submission.
Is your mind already overflowing with ideas? Don’t wait! Submit it now!
Not only is the theme new this year but there’s also a fun “social” component. Lay’s is rewarding fans with personalized, sharable videos featuring their flavours. Videos will be customized based on the name, ingredients and region of inspiration.
Fans can also have fun with the microsite’s Flavour Showdown, a fun way to see flavours that have been submitted by Canadians from coast-to-coast and declaring which ones 2 you’d like to eat.
Canadians can select the flavour they like best and click on an I’d Eat That! button. Flavour submissions can also be shared on Facebook, Twitter, Pinterest, Tumblr, Google+ and Instagram (mobile). Get your peeps cheerleadin for ya!
Still need some motivation? Ok, ok, how about a few cool items to get those creative juices flowing?
GIVEAWAY TIME!
Win a Lay’s DoUsAFlavourCanada Prize Pack!
Prize Pack (missing from photo: $25 MEC gift card)
It’s valued at $100 and includes the following items:
- MEC Field Requisite Bag
- $25 MEC gift card to inspire your flavour adventures
- A bag of Lay’s Original Classic
- Lonely Planet Canada book
- Canadian flag luggage tag
If that doesn’t get you going, I don’t know what will!
In your honest opinion, what region boasts the best chances of winning this year and why?
I always look forward to seeing what flavours people have come up with for Lays. I love sampling all of them. 🙂
I think Ontario will win because we have one of the biggest populations out of all the provinces.
i think Ontario because it has the high population.
I am from the prairies but think Ontario will win, larger population so more entries
the west coast does BC because we have great taste
I think Quebec may have the best chance due to its original flavours you can find-maple, poutine, and butter tarts to name a few.
The west attracts people from all over Canada and new immigrants from around the world. That’s a lot of flavor profiles to choose from, so the west should take it!
I’m hoping for the West which has many regions and the Pacific Ocean for inspirations
I think that the West is going to win because we have hit hard times with the oil slump and we deserve some good luck for a change. When the tough times come, the West buckles up and delivers!
I think the prairies will have the winner
I like southern Ontario because we have so many different kinds of food to eat here – we will have great ideas.
Ontario, just because of the size and population base.
Am gonna say ontario cause I am from here. I have some really go ideas for this year’s flavor
https://www.pinterest.com/pin/31173422398013869/
I think Ontario has the most likely chances of winning, such a huge population compared to the other provinces.
I’m going to have to say Ontario because of it’s size and because of the different ethnic groups in Ontario. They will probably come up with so many different flavours based on different cultures.
ONTARIO BECAUSE OF ITS SHEER SIZE
ONTARIO BECAUSE OF POPULATION I THINK WILL WIN
ONTARIO AS IT IS ONE OF THE BIGGEST PROVINCES ALTHOUGH BC WOULD BE A CLOSE SECOND I THINK
Ontario is going to win
I believe Ontario is going to win, we have amazing restaurants, chefs and great foodies in this province
I will say Quebec. They have poutine and maple syrup. Even if you combined those 2 you would get something sweet and savoury that a lot of ppl would enjoy.
I think Ontario has the best chance of winning because we have great tastes, local foods and ideas!
I think Ontario has the best chance. There are lots of people with good ideas coming out of that region.
I think it would be Ontario. I’ve seen a lot of entries from this area, and a lot of great flavours. I think Ontario is probably the most culturally diverse province also so that would inspire a lot of flavours.
I think Ontario has the best chance of winning since we have some awesome local products that will work well as yummy chip flavours.
Ontario because they have a larger population so they have a higher odds.
I am thinking Alberta as the best recipe will ultimately come from there…because it’s going to be mine!
probably ontario because they have the largest population so there is just a greater chance for them, not because they have better flavours, just better numbers
I am thinking Ontario will win because they are so diverse and are always coming up with great food ideas.
I think Quebec has the best chances of winning!! They have Maple Syrup, poutine, LaFluers hotdogs and tourtiere!
I think BC would win because they have amazing local foods, so much choice!
i think someone from Ontario would win- they have the population and seem to win everything lol
Ontario- they have the population and win everything lol
I’m thinking Ontario because we have the highest population BUT if they pro-rate based on population then I think that Nova Scotia or Newfoundland have a real shot because Easterners are so supportive of each other!
I feel Western Canada will win as there is such diversity in all of these provinces.
I think Atlantic Canada will with all the great ideas and seafood to use for an example i did creamed lobster on Mash , sounds yummy to me 🙂
I would have to say someone in Ontario because that is where I live and I would like to think that we have some really good food and some great ideas for new chip flavours!
I think Atlantic Canada. They have such good flavours and cooks here. I can see fish and maple…not together.
Someone in Ontario due to the population
I’d say Ontario has the best chance because it has such a mix of cultures and culinary influences here.
Somebody from Ontario has the best chance of winning because their is so many more people in Ontario.
I think it will be ontario, a large and diverse population.
I’ll have to say the Western Region. There is such variety to choose from!
The West! I have to root for my home territory!
I think it will be Ontario. There is such a diversity of people and cuisines to spice things up and keep them interesting
I suspect Ontario will win but maybe our little Atlantic provinces may sneak out ahead :).
I am going to say the Atlantic will win. A lot of great unique ideas and flavor combinations come from the Atlantic provinces.
probably quebec, they have unique flavour combos. i am partial to winnipeg though, let the prairies win!
I think Western Canada. Specifically Winnipeg. We have the most resteraunts per capita in Canada…need I say more. We know how to cook and eat. We have great Festivals year round that also inspire our creativity.
This is hard but I think Ontario is going to win this year because they have a lot of resources (such a beavers, maple, fresh corn, etc… ) to create many different dishes
I believe Quebec has a good chance of winning. They have so many unique food items that would make awesome chip flavors
That s a hard one but I’d say Ontario…We are deverse and I can think of a few good options with the sweetness of maple syrup.
Probably Quebec has the best chance of winning… they have great flavour combos.
I would have to say Pâté Chinois in Quebec City, but Beaver Tails are a close second.
I think Atlantic Canada. Maybe calamari, scallop, lobster, crab or shrimp with a butter garlic flavour.
I think Quebec has the best chance purely based on poutine!
The Western Region should step up it up with more seafood inspired from the coast or meat/game from the interior region.
I think that Quebec will win because of all the unique dishes they have there that would make a great chip!
Oh and yes, I’d say Ontario!! When one person is bringing their A game, another is AAA’n!!!
Love me some Lays!!!! And giveaways are awesome too!!
I am guessing Atlantic Canada, they really do have some good food there, lots of seafood options.
Im thinking Ontario! For the simple fact that the population is higher. But dont count the Atlantic side out! The fisherman will come up with some unusual flavours!
Ontario! So much hustle and bustle, they have to keep finding new tastes for restaurant dishes to keep things exciting! I say the winning flavor will come from there!
i think ontario some good food there
I’m thinking Atlantic Canada because they have such awesome seafood varieties, plus I’m partial to all the East coast food (mmmm mussels and lobsters). Oooo maybe clam bake chips!
Quebec! We try to emulate Quebec’s many specialties [of course, the most notable would be poutine!] all over the country… I bet there are some hidden gems many of us prairie folk don’t even know about ;).
Atlantic Canada has a great chance of winning as they have so many varied and distinct flavours! Cod tongue perhaps? Or Clam Strips? Or Lobster Bisque? So many yummy tastes from the East coast!