Winnipeg, #TreatYourCommunity and Help Support Local Youth Charities


There are many fun events surrounding Canada’s 150th celebration, Canada Screams for Ice Cream is another one to add to the list! #TreatYourCommunity


This heartwarming campaign geared at supporting local youth-focused charities is the brainchild of Sobeys Inc., parent company of Sobeys, Safeway and IGA.

As a proud Canadian company, Sobeys will be hosting Canada Screams for Ice Cream at store locations across Western Canada in support of local youth-focused charities.

On Saturday, June 24, head on over to your local Sobeys, Safeway or IGA store and make a $2 donation in exchange for a tasty ice cream bar.

One hundred per cent of funds raised will provide healthy meals and snacks for more than 100 local charities across Western Canada. Sobeys Inc. will also match donations raised, to a total of $100,000.

Funds raised in Winnipeg will be donated to Boys and Girls Clubs of Winnipeg.

June 24th is also the launch date for Sobeys Inc.’s Kids Paying-it-Forward program.


The program will see 150 kids from participating charities each receive $500 in gift cards to donate to a community group that has helped their family, friends or neighbours. Through this initiative, a total of $75,000 will be donated, allowing Sobeys Inc. to help Canadian charities shape future leaders and caring Canadians.

For full details on the Canada Screams for Ice Cream program, head to the website: to read more!


One lucky winner in Winnipeg will win a $50 Sobeys gift card! Enter below, and good luck!

What is your favourite ice cream bar flavour? Share!



  1. Holly
    June 25, 2017 / 10:53 pm

    Peanut butter!!!

  2. Kathleen
    June 24, 2017 / 2:18 am

    Mint chocolate chip for sure!

  3. Heidi P
    June 22, 2017 / 2:34 pm

    Found an incredibly delicious new ice cream bar from Dove Ice-cream – Milk Chocolate with chocolate ice cream and a chocolate swirl (Triple Chocolate Ice cream Bar). Now that is something to write home about – triple chocolate ice-cream bar.

    Thanks for the chance

    #HappyCanadaDay everyone

    • Heidi P
      June 22, 2017 / 2:36 pm

      #TreatYourCommunity #Canada150

  4. Laila I
    June 22, 2017 / 8:41 am

    My favourite ice cream bar is Magnum! MMM with chocolate and nuts

  5. Juliee Fitze
    June 22, 2017 / 4:35 am

    Creamsicle ice cream bars are my favorite .

  6. Toby
    June 22, 2017 / 12:20 am

    All ice cream, but having to choose one and so close to Canada Day, I’ll say Maple Walnut!

  7. Lori L.
    June 21, 2017 / 11:02 pm

    I love cotton candy ice cream bars, yum! Thanks for the chance to win!

  8. ivy pluchinsky
    June 21, 2017 / 10:27 pm

    I love Creamsicle ice cream bars!

  9. Gord
    June 21, 2017 / 10:18 pm

    Vanilla ice cream bars dipped in chocolate are my favorite!

  10. Esther
    June 21, 2017 / 10:13 pm

    I like vanilla ice cream bars dipped in chocolate!

  11. Lisa H
    June 21, 2017 / 9:18 pm

    Creamsicle ice cream bars are my favourite!

  12. Joan Brown
    June 21, 2017 / 8:11 pm

    I like chocolate ice cream bars.

  13. Carla B
    June 21, 2017 / 8:01 pm

    I love basic vanilla ice cream bars dipped in chocolate!

  14. Jenness M
    June 21, 2017 / 7:00 pm

    I like chocolate fudge!

  15. Carol M
    June 21, 2017 / 6:42 pm

    I like dark chocolate with vanilla filling.

  16. June 21, 2017 / 6:04 pm

    Sign me up for some chocolate ice cream bars! WTG Sobeys!

  17. Lori Bazan
    June 21, 2017 / 5:30 pm

    Sign me up for a chocolate ice cream bar sandwich!!! I will definitely head to Sobeys and buy!

  18. Stacy k
    June 21, 2017 / 5:29 pm

    Lucerne nuttin butter

  19. Tracy Morin
    June 21, 2017 / 5:05 pm

    My favorite Isle cream bar flavour is plain old vanilla!

  20. Florence Cochrane
    June 21, 2017 / 11:28 am

    I love a vanilla ice cream sandwich with the delicious chocolate on the outside.

  21. Shara W
    June 21, 2017 / 9:41 am

    I like plain vanilla ice cream sandwiches or fudgsicles.

PegCityLovely is all about the convo - let your thoughts be known!

This site uses Akismet to reduce spam. Learn how your comment data is processed.

HTML Snippets Powered By :