It’s no secret that I’m a bit of a Leon’s fan, and also their favourite customer! Well come on, who on earth with 3 kids would buy a white leather sectional for their great room? That’s right, this girl!
The #LeonsNewLooks campaign on now not only focuses on the great furniture that Leon’s has to offer; the campaign is very customer based. As a matter of fact, Leon’s asked their customers and Facebook fans to help create the cover of their flyer featuring Leon’s new looks.
Over four weeks, fans helped Leon’s select the sofa, the table, and the winning colour scheme for the flyer cover shot.
HOW DID THEY DO IT?
Pretty awesome for Leon’s to truly take the feedback of their customer base and incorporate that feedback in to their marketing materials. Feedback that you can actually see!
Leon’s has been around for over 100 years so they know a thing or two about furniture. With their #LeonsNewLooks campaign they truly show that they have something for everyone, and they continue to evolve in the home furnishing industry. The new looks are creative and bold. Don’t just take my word for it though, see it for yourself
I just so happened to be at a conference where Leon’s was a sponsor and I had the privilege to interview the Designer and Digital Marketer, the gorgeous Autumn! Just listening to her genuine love for design and the Leon’s brand solidifies why I’m a customer!
Have you already picked out what you’d like to purchase from the Leon’s New Looks?
I know a few items have definitely caught my eye. Make sure you come back to this post and let me know about your Leon’s buying experience, I know they’d love to hear it!
Off to shop,