WHO ARE THE JOY SQUAD?
HERE’S WHAT YOU NEED TO DO:
WHAT HAPPENS NEXT?
- 10 Canadians will be chosen to be a part of the Joy Squad
- Windsor Salt will donate $1,250 in their name to a charity of the choice
- The selected Joy Squad along with their guest will attend an exclusive culinary experience at Casa Loma in Toronto, ON (travel expenses paid)!
125 Days of Joy
To put a delicious accent on its anniversary, Windsor Salt will bring unexpected moments of joy to select towns and neighborhoods across Canada for 125 days through a series of surprise and delight experiences. These random acts of kindness will be carried out by Windsor Salt employees, brand ambassadors and members of the Joy Squad
125 Years of Windsor Salt
From its humble beginnings in 1893, Windsor Salt grew to become Canada’s largest salt producer. Started by three railway employees who believed Canada needed a salt manufacturer, the Windsor Salt Company was born and eventually brought the country a full range of salt products to improve everyday life. Today, Windsor Salt is still leading the way in the salt industry. Over the last two decades, Windsor Salt has introduced 15 new products including Kosher Salt, Sea Salt, Half Salt and Coarse Salt. Windsor Salt was first to innovate, market and grow in the water-softening category; its culinary salt offerings have expanded far beyond table salt to include a wide range of seasoning and specialty salts; it offers a full line of high-performing de-icing salts; and in 2016, Windsor Salt launched a comprehensive brand refresh, which included an updated logo and product packaging.